You
The market
The customers, the credibility, an intimate knowledge of the problem. And you work full-time on your project.
mm-origin - Mehdi Moussouli
Your next tech co-founder. Maybe.
You have the market. I bring the execution: the product, the tech, the marketing, and the PULSE.digital team behind me. I invest until your MVP. In return, I become your co-founder.
13 yearsbuilding digital products, since 2013.
80people at PULSE.digital, the engineering team I co-founded.
300+projects delivered for Swiss and European clients.
4ventures up and running, from PULSE.digital to Simple Goals.
How it works
Capital can be found. Execution cannot.
Good projects don’t die for lack of ideas, or for lack of money. They die between the validated idea and the product that runs.
That is where I come in. I don’t bring a cheque: I invest in execution, all the way to your MVP.
Me
The execution
The product, the tech, the marketing, and the team that builds. I fund it until the MVP: that is my contribution.
In return
A partnership
A share in your company and a modest salary. Both depend on the size and stage of your company.
Until the MVP · I invest
I fund and lead the build.
The team builds your MVP. I lead the product, the tech and the marketing. You prepare your market and your first customers.
Then · running the product
We choose together who runs it.
PULSE.digital or another provider: the best option for your product, decided together. I remain your co-founder.
MVPfunded by my investment: I am the one investing.
½ dayof my time per week, at minimum, on each project.
I am not a full-time CTO. I am the co-founder who leads the build, with the team that builds. You work full-time on your project; I make sure it gets built and gets sold.
Sharing the roles
What I bring.
What I expect.
I bring
a
The product and the tech
PULSE.digital, the 80-person engineering team I co-founded, plus experts from my network when needed. Your MVP ships without you hiring a single developer.
b
Marketing
Today, marketing is tech. You know your customers; I bring the method and the machine: positioning, acquisition, content, conversion. I lead, the team executes.
c
A foundation already built
Accounts, payments, ERP connectors, AI: the building blocks that run my products. Your MVP doesn’t start from zero.
d
The network and the first doors
Thirteen years of clients, partners and fellow entrepreneurs, in Switzerland and far beyond. The first doors, I open myself.
e
The road
Founding, changing course, holding on, structuring. Mistakes already paid for once cost less the second time.
I expect
- A full-time founder on their project - not a Sunday project.
- Intimate knowledge of the problem or the product - and people who pay for it.
- A real partnership: a share, transparency, shared decisions.
- Honesty before comfort - we tell each other the truth from the first call.
And one simple rule: when it’s not for me, I say so quickly - and I say why.
Who it’s for
What makes me say yes.
01
A market that already pays
Software, AI or e-commerce, whatever the form: customers already pay for this problem, badly or too much.
02
Your ground, my craft
Finance, real estate, construction, industry, retail… You know the ground. I know how to build the product and sell it.
03
An idea I believe in
I only co-found products I would have wanted to use myself.
04
Good chemistry
A partnership means years side by side. Enjoying the work together is not a detail.
What mm-origin is not: a fund, an incubator, a consultancy. I take on few projects a year, because I truly commit to each one.
A team, or a co-founder?
You want a team, without a co-founder
PULSE.digital
The engineering team I co-founded builds your product, at your pace. It belongs to you.
- More than 80 people: design, development, AI, infrastructure.
- From team reinforcement led by PULSE.digital to turnkey products.
- Clients since 2013, and teams that stay.
You’re looking for a co-founder who builds
mm-origin
Me, as your co-founder: I invest until your MVP, then I stay by your side. The risk and the success, shared.
- The product, the tech, the marketing - with PULSE.digital behind me.
- A share and a modest salary, rather than a quote.
- Few projects a year, so I can truly commit to each one.
Not sure? Pitch me. If your project mostly needs a team, I’ll tell you straight, and you’ll get an offer from PULSE.digital. Nobody leaves without a real answer.
My ventures
I only sell what I use.
Each venture was born from a real need, mine first. All of them are up and running. None is a mock-up.
Co-founded in 2013
PULSE.digital
The tech engineering group that builds its clients’ products, and mine.
More than 80 people between Bussigny and a tech centre of excellence in Marrakech, more than 300 projects delivered. It is the execution engine behind every venture.
pulse.digitalIn production
Origin OS
An exact picture of your business. In 90 days.
Born from the PULSE.digital Cockpit, it runs multi-company groups on Odoo: cash, profit per project, monthly close. It also runs my holding company.
Live
Simple Goals
The three-year direction. This week’s plan.
A SaaS that links big goals to this week’s tasks and the hours spent. A calm notebook, not another dashboard.
simple-goals.appDaily use
MCP Odoo
Your ERP, inside a conversation.
Ask your AI assistant and it fetches the answer from Odoo. Everyone sees only what their permissions allow.
Open slot
Your project?
Maybe the next venture.
If you know your market better than anyone, the next line on this list may well be yours.
Pitch your projectHow we decide
A short process.
A clear answer.
01
Your pitch
The form, written or spoken. Ten minutes, no deck required.
02
A 30-minute call
You, the problem, the market. I say what I think, no detours.
03
We dig in together
The problem, the numbers, the MVP - and how the two of us work together.
04
A clear decision
Yes, with a partnership proposal. Or no, with the real reasons. And if your project mostly needs a team, an offer from PULSE.digital.
Every pitch is read personally. And every pitch gets an answer - even when it is no.
Who I am
Mehdi Moussouli
Entrepreneur since 2013 - co-founder of PULSE.digital
I love building useful digital things. For myself first, for others next, once they hold up.
For years, I built other people’s products. Since AI came into my life, I build my own too, at the speed of my ideas. That is where mm-origin comes from.
Digital marketing has always been my passion: bringing a product together with the people waiting for it. And I started a company before I had good reasons not to. That is the experience I bring: the real road, not the one on the slides.
And now
You have the market. What you’re missing is the co-founder who builds.
Pitch me in ten minutes, written or spoken. No deck required, and a real answer, even when it is no.
Pitch your projectYour next tech co-founder. Maybe.